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People's Daily Online>>China Business

Surviving economic changes in industry

By Gao Changxin  (China Daily)

08:46, April 09, 2012

A private shoemaking company in Wenzhou, Zhejiang province. The private economy hub is adopting new technologies to help its manufacturers maintain their competitive edge. (Provided to China Daily)

Wily shoemakers improved company productivity by modernizing plant

In a factory in the city of Wenzhou, Zhejiang province, Luo Li, vice-general manager of shoemaker China Juyi Group, talked proudly about how new laser machines have helped to improve its productivity.

Before, she said, it took a skilled worker an hour to make hollow patterns on a shoe's leather upper wrap. But with the laser machine, everything is done in two seconds.

"Few shoemakers worldwide have the technology. It boosts our efficiency exponentially," she said.

Wearing a pair of protective glasses, a worker set a piece of leather on a panel, pressed a button, and a complicated pattern appeared almost instantly on the leather, which will be used to make ladies' sandals for export to Europe.

The laser machines are just one of the many technological improvements Juyi, a leading shoemaker in the city, has made in recent years.

By constantly improving its technology, Juyi managed to grow from a 20-strong workshop to a modern manufacturing base with 5,000 employees and annual exports of more than $100 million.

While many other local shoemakers have collapsed, Juyi has become bigger and stronger.

The development of Juyi and that of the shoe industry in Wenzhou, the hub of China's private economy, stands as an example of the nation's rise over the past 30 years as a world factory and the ongoing process of industrial upgrading, said industry analysts.

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