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People's Daily Online>>China Business

China's own watch brand Sea-Gull prospers in decades

(Xinhua)

08:03, April 06, 2012

A worker installs a watch at a workshop of Sea-Gull Watch Group in Tianjin, north China, March 31, 2012. Founded in 1955, Sea-Gull Watch Group was born out of the idea that, after having spent decades repairing movements, the Chinese company could very well produce them. Sea-Gull launched the first Chinese watch, the first Chinese ladies' watch, the first ladies' chronograph, and the first Chinese watch for export. In a word, Sea-Gull is very Chinese, right up to the ends of its watch straps. Now, Sea-Gull, known for its expertise in the manufacture of tourbillons and chronograph movements, is the world's largest manufacturer of mechanical watch movements, producing 20 percent of total global production by volume and mainly equipping foreign brand watches. (Xinhua/Yue Yuewei)
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Chinhomiah at 2012-04-0649.245.1.*
China"s manufacturers should take note of the fact that there are many of us who are more than willing to pay for a rising Chinese brand than to pay huge sums of money for a similar over-rated foreign brand. Pride in things of our own is not something we should hide. What ultimately influences our consumer choices are quality, value for money and, to be sure, it"s intrinsically Chinese.
  

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