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People's Daily Online>>China Business

China toasts fine alcohol investment


08:38, March 29, 2012

CHENGDU, March 28 (Xinhua)-- Fine liquor has become a rising star in China's investment market, as evidenced by the optimism of alcohol merchants who attended a just-finished exposition in southwest China.

More than 150,000 businesspeople took part in the 86th China National Food, Wine and Spirits Fair held in Chengdu, provincial capital of Sichuan, which closed on Monday.

There was talk of the buoyancy of China's wine market across the fair. Li Zhaowen, a merchant dealing French alcohol, for example, is expecting an increase in orders for fine alcohol products from Chinese sellers to meet surging demand.

Global investment in fine wine started to build up a head of steam from the end of 2008. According to London International Vintners Exchange Fine Wine 100 Index, which represents price changes among the 100 most sought-after fine wines, the price of fine wines surged 70 percent from January 2009 to early 2012.

In the wine market, only 0.1 percent of products are qualified as open to investors. But with a return rate much higher than gold and diamond, fine wine investment soon piqued the interest of Chinese.

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