Latest News:  
Beijing   Overcast/Sunny    12 / 1   City Forecast

People's Daily Online>>China Business

JWT Shanghai opens global celebrity licensing unit

By Ding Yining (Shanghai Daily)

16:35, March 23, 2012

JWT Shanghai yesterday announced the launch a new business division to provide product placement services and licensing deals as an increasing number of domestic companies are seeking Hollywood star power to bring their brands to the international market.

JWT Entertainment, as the new business unit is known, will be collaborating with Beijing-based Filmworks China Entertainment Marketing to create branded content as well as licensing deals for brand commercials at a time Chinese companies are increasingly eager to raise their brand awareness through Hollywood blockbusters and big stars.

It's a combination of expertise that puts together Filmworks' rich experience of negotiating on Hollywood assets and JWT's deep understanding of clients' brand building and marketing.

JWT Entertainment's product placement service will be focused on popular dramas and movies made by Hollywood studios that are widely welcomed by domestic audience.

Email|Print|Comments(Editor:王莉莉)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. 42-gram Chihuahua to be world's smallest dog

  2. Severe drought has lingered in Yunnan for 3 years

  3. Century-old Nanjing W. Railway Station to go into history

  4. Yunnan forest fire rekindled

Most Popular

Opinions

  1. Prevent nuclear terrorism
  2. Conditions needed for Annan's peace mission
  3. Will Syria crisis be transformed into an opportunity?
  4. Chinese economy will not suffer a hard landing
  5. Monk move in Nansha Islands new ploy by Vietnam
  6. Protectionism cannot save U.S. auto industry
  7. China continues to promote peace in Afghanistan
  8. Nuclear security cooperation
  9. Arms race will happen, but who to blame?
  10. Why China can't persuade N.Korea alone

What's happening in China

Beijing issues blue alarm over strong wind

  1. E-commerce platform unfreezes users' accounts
  2. Large ancient tomb complex found in C. China
  3. Free gold for villagers in Jiangsu
  4. Fall of 70% in homes for sale
  5. Ministry drags on tobacco control

PD Online Data

  1. Spring Festival
  2. Chinese ethnic odyssey
  3. Yangge in Shaanxi
  4. Gaoqiao in Northern China
  5. The drum dance in Ansai