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People's Daily Online>>China Business

China's banks are most valuable brands

By Emily Ford (Shanghai Daily)

08:45, March 20, 2012

CHINA'S most valuable brands are its banks but the country still lags behind the US and Europe when it comes to companies recognized globally, a study published yesterday suggests.

China Construction Bank is the country's most valuable brand, ranked 48th in the world with an estimated value of US$15.5 billion, according to the Global 500 2012 report by Brand Finance, a Europe-based consultancy.

The bank is followed by the Industrial and Commercial Bank of China, at No. 54 in the global rankings, the Bank of China at No. 67 and the Agricultural Bank of China at No. 84. Together with oil giant PetroChina they were the only Chinese firms to dent the top 100, according to the study.

Brand Finance uses revenue forecasts and qualitative tools to calculate a brand's strength in the marketplace.

However, John Quelch, dean of CEIBS business school in Shanghai, said that China should not become "fixated" on its performance in the global brand rankings.

"What's really important is for China to develop companies that offer differentiated value to shareholders," he told Shanghai Daily.

Apple was named the world's most valuable brand with an estimated brand value of US$70.6 billion, one of a glut of American technology companies to feature in the top 10, alongside Google, Microsoft and IBM.

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