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People's Daily Online>>China Business

Water purifiers flooding the market

(China Daily)

09:08, March 19, 2012

Water purification is a mammoth business in the country as the population of more than 1.3 billion is more than ever concerned about the quality of what they drink.

China sold 30 million residential water purification systems last year, of which 20 million were purchased by Chinese families. It created a sales revenue of 30 billion yuan ($4.76 billion), according to data from the China Water Purification Association.

"The country's water purification business is promising because people are more conscious of the quality of drinking water. Along with their increasing incomes, an increasing number of Chinese families now intend to buy high-quality water purifiers," said Gu Jiuchuan, secretary-general of the association.

"During 2010 and 2011, sales of our products increased 100 percent," said Wendy Yu, marketing manager of Shanghai Comfort Environmental & Science Co. Yu's company is manufacturing the Ozner-branded water purification system in China and is considering listing in the United States in the next few years.

"People are paying more attention to water safety, especially after several serious water pollution incidents in China," said Yu.

The most recent serious water pollution incident happened in early February in Zhenjiang, Jiangsu province, when phenol leaked into local water sources. The outbreak of blue-green algae in Taihu Lake in 2007 also concerned many Chinese families.

Yu said most people who bought purifiers come from large cities such as Beijing and Shanghai. They have better knowledge and information about water quality.

Many households were likely to install a water purification system after buying a new home and embarking on decorating it, according to a report from Minnesota Mining and Manufacturing Co (3M).

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