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People's Daily Online>>China Business

ITV trouble ahead

By Zhu Shenshen (Shanghai Daily)

09:20, February 14, 2012

APPLE Inc may be in trouble if it wants to call a future smart TV the iTV.

At least three companies have laid claim to the iTV trademark recently.

Hisense, one of China's major home appliance makers, has launched the I'TV Mobile TV tablet computer.

In the UK, Independent Television, more commonly known as ITV, has warned Apple about using the trademark on any future TV products, according to media reports.

Meanwhile, the ITV trademark in China has been registered by China Telecom, an industry source told Shanghai Daily.

Analysts say Apple plans to launch a smart TV product by the end of this year.

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