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People's Daily Online>>China Business

Sony brand for mobile phones unveiled

By Zhu Shenshen (Shanghai Daily)

09:44, January 12, 2012

SONY Ericsson yesterday unveiled the Sony brand for mobile phones in China after the Japanese electronics company sealed a deal to acquire Ericsson's stake in the joint venture for 1.05 billion euros (US$1.4 billion).

With the acquisition Sony will focus on the high-end Android smartphone market as it taps the parent company's rich resources in music, video and gaming via the PlayStation game service, according to Magnus Ahlqvist, Sony Ericsson China President, yesterday.

He added that the Sony-brand smartphones will connect seamlessly to Sony's other products.

The first Sony-brand Android phone, XPERIA S, will be available domestically in the first quarter of the year. The phone features a 4.3-inch screen and 12-megapixel camera.

But Sony will still face keen competition in the Chinese market from rivals like Nokia, Samsung and Apple which will launch its new iPhone 4S in the domestic market tomorrow, industry insiders said.

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