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People's Daily Online>>China Business

Company offers 500,000 Mi-One smartphones

By Liang Fei (Global Times)

08:52, January 12, 2012

Beijing-based start-up Xiaomi Technology Co yesterday began the third round of online sales of its Mi-One handset, offering a total of 500,000 new units to its fans.

Orders topped 100,000 in the first 45 minutes of the sale, and a total of 230,000 units were booked in two hours yesterday, said Li Wanqiang, vice president of Xiaomi Technology.

The numbers beat Xiaomi's previous record of 100,000 handset sales within three hours on January 4.

This batch of handsets will be shipped before the end of March, the company said.

Launched in August last year, Xiaomi's Mi-One smartphone has attracted many consumers with its high configuration and affordable price. The handset features a dual-core chip and is priced at 1,999 yuan ($316.37).

But the sales frenzy has raised doubts among insiders.

"I wonder how the company's server could have handled over 100,000 orders in 45 minutes," said Xiang Ligang, CEO of telecom portal cctime.com.

Numerous Xiaomi fans complained that they spent hours online but failed to place an order, which is the only channel to buy the handset.

"It's crucial for Xiaomi to avoid the short supply and poor shopping experience," 21-year-old Li Yuan, a Beijing consumer, told the Global Times.

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