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People's Daily Online>>China Business

Revenue of online game industry hits a new high

(Guangzhou Daily)

17:36, January 11, 2012

Edited and translated by People's Daily Online

China's online game industry recorded total sales revenue of nearly 42.9 billion yuan in 2011, up over 32 percent from the previous year, according to statistics recently released by the General Administration of Press and Publication.

Meanwhile, homegrown online games witnessed a year-on-year sales growth rate of over 40 percent, dominating the Chinese online game market for the seventh straight year.

Statistics showed that the sales of China's homegrown online games reached nearly 27.2 billion yuan in 2011, accounting for more than 63 percent of the total annual online game sales in the country, marking the seventh straight year in the domestic online game market.

In addition, the sales of mobile phone games have maintained the momentum of growth, and reached 1.7 billion yuan in 2011, up nearly 87 percent from the previous year. Driven by business model innovation, the sales of non-online games totaled 61 million yuan last year, up over 301 percent compared with last year.


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