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People's Daily Online>>China Business

Digital game revenue up 34%

By Zhu Shenshen (Shanghai Daily)

11:14, January 10, 2012

CHINA'S digital game revenue rose 34 percent year on year in 2011, on the back of new personal computer gaming developments and a booming mobile games sector, the industry regulator said yesterday.

Sun Shoushan, vice director of the General Administration of Press and Publication, said during the annual game summit held in Xi'an that the regulator would strengthen regulation around the approval process for new game titles.

In 2011, China's game revenue reached 44.6 billion yuan (US$7.06 billion), a growth of 34 percent on an annual basis. PC game revenue, with 120 million players in total, still made up the bulk, or 96 percent, of total revenues.

Mobile game revenue, fueled by online game firms' expansion and the popularity of smartphones and mobile devices such as iPhone and iPad, surged 86 percent to 1.7 billion yuan last year. The figure is expected to grow fourfold to 7.5 billion yuan in 2016, according to GAPP.

Online game firms, like Shanda and Giant, have invested heavily in the mobile game sector, which helped shield them from fierce competition in the online game market, industry insiders said.

Sun also said: "For the games that could spark controversial debates, we will hold hearings to decide whether to introduce them to the market."

The hearings will invite students, parents and teachers to attend, according to GAPP.

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