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People's Daily Online>>China Business

Chinese media to get boost overseas

By Wang Yan and Zhang Yuchen (China Daily)

10:44, January 10, 2012

BEIJING - The Chinese government plans to increase support for publishing and media companies seeking to expand abroad, especially to areas in Africa, Latin America and China's neighboring countries, a senior press and publication official told China Daily on Monday.

Chen Yingming, deputy director of the international exchange and cooperation department under the General Administration of Press and Publication (GAPP), said investment abroad and copyright exportation both increased during the 11th Five-Year Plan (2006-10) period.

"The funds used for boosting the industry abroad will continue to increase in the coming year," he said.

Many of the current projects are in developed countries, Chen said, but the government will guide more businesses to less-developed areas in the future.

One of the benchmark goals of the plan is to bring China's copyright import-export ratio down from nearly 3-to-1 to 2-to-1 by the end of 2015. The government also aims to increase revenue from media exports to $42 million, according to a guideline released by GAPP on Monday.

The guideline aims at improving the global competitive strength and influence of China's publication and media industry.

To that end, the guideline mandates policy and resource support for publishing and media companies that launch foreign-language publications.

Preferential policies will also go to private enterprises and joint ventures with publishing businesses that sell their products exclusively in foreign markets.

Foreign cultural organizations, media, intermediary agents and individuals that have contributed to China's exploration of the world market will also receive commendations.

Wu Shulin, deputy minister of GAPP, said there is an urgent need for China to become further integrated in the international cultural market.

China has now become the second-largest economy in the world, with its newspaper, periodical and book circulations topping the global list, Wu said.

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