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Google pays bloggers to promote Chrome browser

(People's Daily Overseas Edition)

16:26, January 06, 2012

Edited and translated by People's Daily Online

It was exposed on Jan. 3 that Google was paying bloggers to write nice things about its Chrome web browser, and violated its own paid link rules.

According to SEO Book.com, a leading SEO website, several hundred blog posts titled “How Chrome is good for small business” have surfaced on the Internet since last December. There are signs at the bottom of the posts indicating the posts are sponsored by Google Chrome.

Search Engine Island, a news and information site covering the search engine industry, later said the paid posts contain straight links to the Google Chrome download page, which will improve the page’s ranking on the Google search engine unless the no-follow attribute is used.

Search Engine Island added that Google has long banned straight links in paid posts. In 2009, Google penalized Google Japan over the same issue.

Google has made no comment as to whether Google Chrome will be punished.

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