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People's Daily Online>>China Business

Hello Kitty enters Silk Street

By Wang Huazhong  (China Daily)

09:49, January 05, 2012

An 8-year-old girl and her family shop at a brand-authorized retail vendor stall in Beijing's Silk Street on Wednesday. Wang Jing / China Daily

BEIJING - On Wednesday one more international brand has authorized a vendor at Beijing's Silk Street - the haunt of foreigners looking for branded goods, mostly reputed to be fake.

Hello Kitty, a well-recognized brand bearing the trademark of an innocent, cute cat, is the latest entrant.

The move is the latest bid to clean up the image of the market, commonly known as a paradise for selling counterfeits.

The management of the market said it launched a campaign to crack down on sales of fake and unauthorized products since October 2010.

More than 20 batches of products suspected of intellectual property rights infringement were kicked out and five stores asked to close down.

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