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People's Daily Online>>China Business

Dreamliner launches its world tour in China

By Wang Wen (China Daily)

08:43, December 05, 2011

A Boeing 787 Dreamliner, one of the world's largest aircraft, arrives at Beijing Capital International Airport on Sunday to start its global tour.(Xinhua Photo)

BEIJING - China has become Boeing Co's priority market amid the European debt crisis, said the US-based aircraft manufacturer as it launched a six-month world tour of its new aircraft in Beijing on Sunday.

It is the first time that Boeing has launched a new aircraft tour in China.

Through Dec 11, the Boeing 787 Dreamliner will stop in three Chinese cities - Beijing, Guangzhou and Haikou - before flying to Africa.

"The managers at our headquarters had a heated discussion about the first destination and I insisted on China, because it is our largest single market besides the US," said Ihssane Mounir, the company's senior vice-president of sales and marketing for Greater China and Korea.

Mounir said that China has the fastest-growing aviation market and will become the world's second-largest market, although it is also being affected by the economic slowdown in Europe and the United States.

Mature markets in developed countries have only shown 3 to 4 percent annual growth recently, Mounir said, but Boeing's business enjoys growth of 8 to 12 percent a year in developing countries, especially China and the Middle East.

Boeing didn't disclose its revenue in China last year, but Mounir said that the figure accounted for 50 percent of the market share in China.

"China is one of our top rising markets," he said.

Boeing is also promoting more wide-body aircraft, including the 787 Dreamliner, in China, said Marc Allen, Boeing China president, because Chinese carriers need to increase their competitiveness in the global market.

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