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People's Daily Online>>China Business

Bright Group: International ambition

By Ma Jie (People's Daily Online)

15:27, November 29, 2011

After two years of unremitting efforts, the Bright Food Group voluntarily forwent four acquisitions before finally making two consecutive successes in New Zealand and Australia respectively. Now the Group is expected to gain access to resources platform and channels in Australia, which may help the enterprise to realize internationalization and achieve the goal of becoming China's premier international food company.

Looking backing on the international acquisitions of the Bright Group, there are several points worthy of note: First, to conduct international acquisition we must have ambition, patience, as well as the ability to withstand the pressure. Second, the acquisition must have a bigger purpose than itself, i.e. close integration with the corporate strategy or upgrading into an international enterprise, rather than simply expanding the scale. Third, the enterprise should base decisions on the characteristics of their own corporate culture to sum up their own "set pattern."

The three aforementioned notable points can be regarded as Bright Group’s experience in international acquisition or Bright Group's acquisition mode.


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