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People's Daily Online>>China Business

Bright Group: competitiveness on environment and resources

By Ma Jie (People's Daily Online)

17:12, November 25, 2011

Beijing, Nov.25 (People's Daily Online) --Abstraction: We should not solely think about the issue of making money, but should also consider the entirety of social environment and resources. As a business, to have a good grasp of environment and resources is actually also a reflection of its core competitiveness.

People’s Daily Online: China has been centering on economic development since its reform and opening up. The international community believes that China's development is on a path of higher energy consumption and higher pollution, while also grabbing international resources. Now the government and the enterprises have also realized this problem. The State Council is engaged in "energy-saving and environment-friendly society (two-oriented society)" pilots in Hunan province. Two-oriented society has a close relationship with the enterprises, too. Is the Bright Group a Green Enterprise? What considerations have the Bright Group taken in relation to “two-oriented” in its development of primary, secondary, and tertiary industrial processes?

Wang Zongnan: We have been constantly making efforts in this respect in recent years. First of all, we regard it as our social responsibility. I believe we should not solely think about the issue of making money, but should also consider the entirety of social environment and resources. Secondly, as a business, to have a good grasp of environment and resources is actually also a reflection of its core competitiveness. Therefore we are committed to providing green raw materials in the front-end of the whole industrial chain, that is, the agricultural sector. In addition, we have been committed to creating organic agricultural products in the past few years. For instance, at the foot of Huangshan Mountain in Anhui province, we graze under organic conditions in compliance with international certificates concerning the land, water source, and environment; our product is organic milk. This not only means that we can provide customers with organic products coming from green resources, but more importantly, the land is protected. If the current massive use of chemical fertilizers and inappropriate pesticides continues, their damage to the land itself will also be severe. Therefore, we advocate green and organic concepts also for the purpose of protecting arable land. In fact, we adopt an agricultural cycle where the excrement of livestock and poultry can further fertilize the soil and promote reproduction.

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