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People's Daily Online>>China Business

Bright Group: pursuit of excellence

By Ma Jie (People's Daily Online)

17:04, November 25, 2011

Beijing, Nov.25 (People's Daily Online) --Abstract: Profit is the final result reflected in the financial statements. But a business should not serve this purpose alone. It should pursue the true value which is reflected in its existence in the community, and give an account for the community with its brand. The enterprise must give an account for the many employees who depend on it for a living; and it must give an account for the many customers by providing good quality products to them. In this process of pursuing values, many people will gain benefit. This is the core for a business to become successful in pursuing values.

People’s Daily Online: I especially would like to hear the corporate culture of the Bright Group. What is the core of the Bright Group’s corporate culture?

Wang Zongnan: The Bright Group corporate culture is a complete system. In my opinion, it has three most valuable aspects.

【1】 【2】 【3】 【4】

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