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Smartphones making rapid headway in cities

(China Daily)

14:24, November 08, 2011

BEIJING, Nov. 8 (Xinhuanet) -- About 35 percent of urban Chinese use smartphones, the third-highest level in the world, a survey has found.

China's smartphone adoption rate follows Singapore's 62 percent and Australia's 37 percent, according to the survey by Google Inc and research company Ipsos, which was based on 30,000 interviewees from 30 countries and regions.

"If you consider that the device didn't exist more than five years ago, the fact that already one-third of the population in the cities has it is actually quite remarkable," said Ryan Hayward, Asia-Pacific mobile product marketing manager of Google.

"When we look back at how long it took for people to adopt radio and TV, I doubt that one in three had them within four years. That just didn't happen."

The survey covered 2,000 people in seven large cities: Shenyang, Beijing, Shanghai, Xi'an, Chengdu, Wuhan and Guangzhou.

"People living in first- and second-tier cities change their mobile phones relatively often," said Wang Ying, an analyst with domestic research company Analysys International.

"Economic development in the cities has spurred residents' demand for smartphones, which in turn, led to mobile carriers' initiatives to promote smartphones," she added.

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