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Appetite for home delivery meals rises

(China Daily)

14:06, November 08, 2011

A waitress serving customers with fresh water crabs at a restaurant in Nanjing, capital of East China's Jiangsu province. [Photo/ China Daily]

SHANGHAI - Demand for online Chinese meal ordering and delivery services has increased in recent years in mega cities such as Beijing and Shanghai but experts say companies need to improve service quality to attract more customers.

The growing pace of life and the long lines of people waiting outside famous restaurants have driven many white-collar workers and young people to switch to online ordering services to save time and money.

Currently, most online ordering services are provided by third parties rather than the restaurants themselves.

"Some Chinese restaurant operators may not consider developing an e-commerce division so there are big market opportunities for us," said Jiang Xing, the founder of Canzhuowang, one of the online meal ordering and delivery service providers in Shanghai.

Compared with the price of meals served in traditional bricks and mortar restaurants, the cost of dishes offered online is considerably lower. In some cases, consumers might receive as much as 10 percent off a meal ordered online.

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