Latest News:  
Beijing   Sunny    6 / -6   City Forecast

People's Daily Online>>China Business

UK trade body looks to aid Chinese brands

(China Daily)

10:07, October 21, 2011

BEIJING - The UK Institute of Practitioners in Advertising (IPA), is set to utilize its deep understanding of the Western market to provide support for Chinese consumer product companies intent on moving onto the international stage, according to the institute's president.

The trade association that represents 250 British advertising and brand communications agencies plans to attract at least 20 Chinese clients during the next two years, said Nicola Mendelsohn, president of IPA.

"China, whose advertising expenditure saw a rise of 19.8 percent in 2010, is a potentially large market for the global advertising industry," said Mendelsohn.

Opportunities for IPA members will come from a great number of Chinese brands, such as Baidu Inc and Li Ning Co Ltd, which have the intention and the capability to go global, Mendelsohn said.

In order to raise its profile with European customers, Huawei Technologies Co Ltd, the world's second-largest telecommunication equipment manufacturer by market value, spent 100 million yuan ($15 million) to sponsor an Italian Supercoppa soccer match in Beijing in August.

"We will use the Italian Supercoppa to boost Huawei's smartphone business in European countries and beyond," said Wan Biao, chief executive officer of Huawei Device, a subsidiary of Huawei at the time.


【1】 【2】

Email|Print|Comments(Editor:陈乐乐)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Leaders join tea party for ethnic NPC deputies, CPPCC members

  2. China's skater Fan retains women's 500m world title

  3. Candlelight vigil held to mark Japanese quake

  4. French artist holds exhibition in Beijing

Most Popular

Opinions

  1. NPC reform reflects vote of confidence
  2. Facing problems forges confidence for development
  3. Defense budget guards peaceful intentions
  4. Will China's economy keep growing or slow down?
  5. Chinese products bring benefits to U.S. consumers
  6. Is international 'hot money' flowing into China?
  7. China's economy to roar ahead amid global woes
  8. U.S. solution to Syria issue doomed to failure
  9. Trust key to stability on Korean Peninsula
  10. Public will increasingly swaying diplomatic policies

What's happening in China

Students may get sporting chance

  1. Smokers may be singed by tax hikes
  2. Missing geologists in Kekexili still unfound
  3. Xisha Islands tourism to be developed
  4. Tourism resort seeks credibility after scandal
  5. Road rage killer sparks public fury

PD Online Data

  1. Spring Festival
  2. Chinese ethnic odyssey
  3. Yangge in Shaanxi
  4. Gaoqiao in Northern China
  5. The drum dance in Ansai