Growth in online retail market sliding

The transaction value of the Chinese online retail market was 192.4 billion yuan in the second quarter. The total transaction volume of the first half year was 370.7 billion yuan, with a year-on-year increase of 74 percent, according to the "Seasonal Survey of China Online Retail Market in Q2 2011" released by Analysys International.

The statistics show that the overall growth rate of the online retail market declined during the first half of the year, down by 20.7 percent compared to last year. The report predicted that the growth rate of the fast-growing online retail market will be back to a stable speed, especially for the C2C market, and the overall market growth will rely on the B2C market in the future.