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Top Japanese travel agency to lure more tourists from China, other Asian countries

(Xinhua)

15:57, August 13, 2012

OSAKA, Aug. 13 (Xinhua) -- A top executive of one of Japan's major travel operators has said that his company would adopt a new business strategy to lure more tourists from China and elsewhere in Asia to visit new destinations, especially in western Japan.

In an interview with Xinhua, Hiroyuki Takahashi, president of JTB Western Japan Corp., said that his company has started up a new project this month that exclusively targets the international visitors by selling them optional "Experience Kansai" travel plans. These include several round-trip tours in the region, guided one- day excursions and even dinner plans, many of which should prove enjoyable for independent travelers at destinations in eight of western Japan's prefectures.

According to Takahashi, the new plan consists of 50 different courses such as the World Heritage Site Walking Tour and the Kimono Wedding Photo Plan. The tours are named to make it easy for foreign visitors to choose destinations that suit their interests and schedules.

For example, the Traditional Ryokan with Onsen package provides a two-day itinerary with a stay at a Japanese inn and hot spring. The inn is one of the region's most venerable sites because it is located in the well-known hot spring resort of Kinosaki, northern Hyogo Prefecture.

Prices for the tour, which include train tickets, dinner and breakfast, start from about 28,200 yen (about 360 U.S. dollars) per person and range up to 36,900 yen (about 470 U.S. dollars), depending on the season and the number of travelers on the tour.
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