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Indian mobile phone makers dial overseas to expand business

(Xinhua)

15:51, July 18, 2012

KOLKATA, India, July 18 (Xinhua) -- Faced with severe competition within India, many mobile phone handset brands are exploring opportunities overseas, business analyst said Wednesday.

"Some Indian companies have established themselves as preferred low-cost handset brands. Scaling up shipments will enable them to have a sustainable local manufacturing facility," Faisal Kawoosa, Analyst, Cyber Media Research, said Wednesday.

Marketers like Karbonn, Maxx and Micromax have already ventured into neighboring countries like Bangladesh, Nepal and Sri Lanka. They are now looking for greener pastures in West Asia, Latin America and Commonwealth of Independent States.

Micromax is one of the largest selling Indian brands within the country and has already entered into the high-end handset markets of Saudi Arabia and Brazil. Now it plans to enter Mexico and Argentina this year. The company has already carried out pilot projects in Nigeria and is now gearing up to launch tablets, handsets and datacards.

Karbonn Mobiles is the second largest brand, after Samsung, in Nepal. Now it is planning to expand its operations to West Asia, Latin America and the CIS.

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