Latest News:  
Beijing   Sunny/Cloudy    5 / -3   City Forecast

People's Daily Online>>World

U.S. federal authorities launch new campaign to fight counterfeiting

(Xinhua)

08:59, November 30, 2011

WASHINGTON, Nov. 29 (Xinhua) -- U.S. federal authorities on Tuesday launched a new public education campaign to combat the purchase and sale of counterfeit and pirated products.

The campaign, launched at the White House by the Justice Department and other federal agencies, is aimed at educating the public on various forms of intellectual property (IP) theft, from counterfeit consumer goods and pharmaceuticals to illegal downloads and other pirated materials, according to a statement by the Justice Department.

"As our country continues to recover from once-in-a-generation economic challenges, the need to safeguard intellectual property rights -- and to protect Americans from intellectual property crimes -- has never been more urgent," Attorney General Eric Holder said at the campaign launch.

"Through this new public education campaign, we are encouraging the American people to become vigilant partners in identifying and disrupting intellectual property crimes," he added.

The campaign includes "Premonition," a television public service announcement (PSA) created in partnership with MTV Networks that illustrates how IP thefts link to gangs and other criminal activities and "It Hurts," an online video that demonstrates how IP theft is stealing. It also includes radio and print ads as well as campaign materials delivered via social media tools -- videos, podcasts and web banners.

The move came a day after authorities shut down 150 websites engaged in the illegal sale and distribution of counterfeit goods and copyrighted works on the so-called "Cyber Monday," the biggest online shopping day of the year.

Email|Print|Comments(Editor:实习生2)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Chinese icebreaker Xuelong starts unloading

  2. Paper-cut greets Year of Dragon

  3. A pair of giant pandas set off for Edinburgh Zoo

  4. Glamorous Hollywood star Anne Hathaway

Most Popular

Opinions

  1. Only diplomacy can resolve Iran-West row
  2. Letting the GM genie out of the bottle
  3. Overcoming inter-city prejudices
  4. Why is China's financial sector going global?
  5. World needs safety net against euro crisis
  6. US-Pakistan anti-terrorism coalition close to collapse
  7. China's schools on the way up
  8. What is to be done with Syria?
  9. UK mass strike shows steep learning curve
  10. China-Myanmar ties challenged by US moves

What's happening in China

Cabbage patch economics

  1. China's Suzhou advert in Times Square
  2. Over 200 infected with hepatitis virus
  3. Lizard fans 'traded rare reptile'
  4. Chinese book fair held in US city of Houston
  5. 3.48m get access to safe drinking water

PD Online Data

  1. The lion dance in Guangzhou
  2. The flower fair in Guangzhou
  3. Lion dances pay New Year calls in Guilin
  4. Jiangsu´s special New Year traditions
  5. Hakka traditions in Spring Festival