Cyber PR operation process

10:50, December 25, 2009      

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Cyber PR companies hire cyber writers to do service like brand-making, sales promotion, brand-enhancement, and crisis management. Those companies have their own "navies" (namely company employers who also work as hired cyber writers).

Opeeration process

Those navies come form every part of the country, and their occupations range from college students, disabled persons to vagrants. All Hype depends on "navies" to publish posts simultaneously to create concentrated effects.

1. Accept Order
Cyber PR companies offer services like brand-making, sales promotion, brand-enhancement, and crisis management; and also like false news forge in order to attack targeted companies under the will of customers.

2. Psychology Analysis
Before operation, PR companies will first study netizens' mind and then create posts according to criteria like cynicism and sentimentalism.

3. Creating Topics
“Every sentence in the post must include grammar mistakes” and this would induce netizens to believe this information, an Cyber PR worker said.

4. Hire “Navies”
“Navies” are formed by college students, disabled people, vagrants and others like them. One hundred of them forms a group and one Cyber PR worker would be in charge of 10 groups.

5. Constantly Posting Topics
Some of the Cyber PR companies actually withhold more than 500 thousands forums’ websites, and this will make it very easy to post large numbers of topics online.

By People's Daily Online
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