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| Sponsors clearly benefit from Olympics |
| CCTV reported that Beijing Olympic Games sponsors have invested much, but for them, it is worthwhile. Take Yili and Yanjing for example - in November 2005, Yili Dairy became a sponsor of the Beijing Olympic Games. Its sales significantly improved in the last few years. |
| Games increases global understanding of China |
| "China's role as our Olympic host has opened a window to the world's most populous nation," International Olympic Committee (IOC) President Jacques Rogge has said. "We have already seen the courage and determination of the Chinese people in another contest." |
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