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Beijing overhauls Olympics-related ads, bans non-sponsoring drinks at Olympic venues

Beijing is to overhaul advertisements in the city to ban any unauthorized use of Olympics logos in ads.

Chen Feng, a marketing official with the Beijing Organizing Committee of the Olympic Games (BOCOG), was quoted by the People's Daily on Sunday as saying that inspection teams will be dispatched to airports, railway stations, places near Olympic venues and other public areas as from July 11 to check whether ads contain unauthorized Olympic logos and the Beijing Olympic signs.

The overhaul will last till Sept. 17 when the Paralympics end in Beijing, the newspaper said.

The BOCOG will also monitor electronic media as well as on-line ads.

Any violation would lead to fines or punishment according to the Olympic intellectual property protection regulations, Chen said.

Meanwhile, the BOCOG widely publicized that no drinks other than those from the official Olympic soft drink sponsor, Coca Cola, would be allowed at Olympic venues during the Beijing Olympics which is scheduled to open on Aug. 8.

Source: Xinhua

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