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First Shanghai World Expo licensed auction held

"The First China 2010 Shanghai World Expo Licensed Products (Diamonds, Gold and Jade) Auction Fair" recently took place in Shanghai where all of the11 products were auctioned successfully. Therefore this auction fair can be called the First World Expo Licensed Product Auction.

In this auction fair, the site auction and global Internet auction went on simultaneously with the total auction amount reaching 21.65 million yuan. Among the auction products, the giant diamond "Star of World Expo" provided by Diamond Bird was sold for 12.6 million yuan, setting the highest price at this auction fair.

Tracing back to the whole history of World Expo, Shanghai World Expo is the first to include diamond products in their licensed products. This auction fair was organized by Shanghai World Expo Licensed Commodity Operation Office and Shanghai Diamond Trade Joint Management Office. 12 famous domestic jewelry enterprises participated in the fair and provided World Expo with licensed products including loose diamonds, diamond jewelries and diamond gifts. Since the opening in February 5, the fair received over 1,000 visitors over total of two and a half days.

By People's Daily Online

中文文本

上海世博会举行首场特许产品拍卖

“中国2010年上海世博会首场特许产品(钻石黄金翡翠)拍卖会”今天在沪成功举办,11件拍品全部拍卖成功,本次拍卖会也可称为“世博产品第一拍”。

  

本次拍卖会实行现场拍卖和全球网络拍卖同步进行,总的拍卖价格达到人民币2164.8万元。其中由钻石小鸟提供的《世博之星》巨钻以1260万元人民币的价格成交,创下本次拍卖会最高价格。

在世博会历史上,上海世博会是首次将钻石产品整体纳入特许产品。本次展拍会由上海世博会特许商品经营办公室和上海钻石交易联合管理办公室组织,12家国内知名珠宝企业参展并提供世博特许产品,包括钻石裸钻、钻石首饰与钻石礼品。展拍会自2月5日开幕以来,在两天半的预展期间累计接待观众千余人次。