China sees second largest growth in int'l trademark applications

16:39, April 18, 2011      

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China filed more than 1,900 international applications under the 85-member Madrid System for the International Registration of Trademarks, a jump of 42 percent from 2009, which was the second highest growth rate only after South Korea, according to a press release on the website of the World Intellectual Property Organization (WIPO)

In addition, it accounted for nearly 5 percent of the international applications WIPO received last year, moving up one place to become the world's seventh largest filer. The Madrid system has played an important role in helping China carry out the "going global" strategy, protecting the trademarks of Chinese companies in overseas markets and enhancing their international competitiveness and abilities to withstand risks.

According to statistics from WIPO, China continues to be the most designated country for international trademark applications with 16,143 designations in 2010, up more than 9 percent from 2009, accounting for over 5 percent of the total.

The European Union ranked second in the number of designations, though 11 percent less than China's 16,143. China enjoyed a total of 154,000 designations as of the end of 2010, ranking first for six consecutive years. In addition, it has been on the top 10 list for international trademark applications for seven consecutive years and filed 11,415 international applications as of the end of last year, the largest filer among developing countries.

Fu Shuangjian, deputy director of the State Administration for Industry and Commerce, said that the first step for a company to "go global" is to obtain legal protection for its trademarks in foreign countries. Only after its trademarks are given legal protection in foreign countries, can the marketing and advertising for its products be guaranteed there. Only then, can the company develop well-known trademarks.

By People's Daily Online

 
 
     
 
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