Construction of Shanghai Disneyland underway

14:55, April 08, 2011      

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The long-awaited Shanghai Disneyland broke ground on April 8, indicating that China will become the second country in the world to have two Disneyland theme parks after the United States.

However, Hong Kong Disneyland has been recording losses since it opened five years ago. It sustained losses of more than 3.6 billion Hong Kong dollars from 2008 to 2010.

Shanghai Disneyland is expected to open in 2015.

The progress of the Shanghai Disneyland project has attracted wide attention since the Shanghai municipal government announced the launch of the project in November 2009. The ground-breaking ceremony on April 8 marks the official start of construction on the long-awaited Disney resort.

According to the head of Walt Disney Company's parks and resorts division, Shanghai Disneyland will be completed and opened to the public five years later. It will be the sixth Disneyland worldwide, and the second in China.

Annual sales revenue to be at least 16 billion yuan

Shanghai Disneyland is expected to include a theme park, two hotels, a retail and restaurant complex, and a lake. As another important project after the Shanghai World Expo, it has attracted direct investments of about 24.5 billion yuan and indirect investments of over 100 billion yuan.

If the Shanghai Disneyland is visited by 10 million people a year, its annual ticket sales will exceed 2 billion yuan. According to the experiences of previous Disneyland parks, visitors are likely to spend eight times the price of a ticket on services inside the park on average, meaning that tourists' spending on travel, food, hotel rooms, shopping, amusements, and other basic services alone can reach 16 billion yuan a year. Shanghai's tourism, hotel, restaurant, and transportation industries will all enjoy direct benefits.

"There is no doubt that Shanghai Disneyland will divert visitors from Hong Kong after it opens," said an expert who declined to be named.

By People's Daily Online
 
 
     
 
 
 
     
 
 
 
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(Editor:张茜)

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