Plan to protect Chinese consumers released

15:16, March 16, 2011      

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The State Administration for Industry and Commerce (SAIC) recently released the consumer rights and interest protection plan for the for the 12th Five-year Plan period. This plan attempts to guarantee and improve citizen's livelihood, enhance the consumption environment as well as maintain social harmony and stability.

The document sets out four major tasks to protect the rights and interests of consumers.

The first is about the refinement of the established supervision system. It is necessary to upgrade the supervision over product quality. Meanwhile, the law implementation regarding product quality should be further strengthened. And it is essential to empower consumer discourse in the service sector.

The second task is to push the practice of the "12345" administrative enforcement of law. For example, it is necessary to normalize the 12345 consumer hotline centers, to reach a wider social coverage of "one association and two stations" and to fully utilize the 12345 system data.

The third task highlights consumer consciousness cultivation. Measures include civic education about consumer awareness, public relation media practices about consumer rights protection, well-planned activities in World Consumer Rights Day on March 15 each year and more international communications and cooperation in regards to consumers.

The fourth focuses on the infrastructure of consumption. The importance of the talent pool, legislation and administrative team are to be lifted.

Looking back on the 11th Five-Year Plan period (2006-2010), the nationwide 12345 consumer hotlines have provided consulting services to a total of 23 million consumers, helped to handle 3.8 million complaints and thus redeemed losses of 4.3 billion yuan.

More than 673,000 consumer rights infringement cases involving nearly 3.8 billion yuan were handled by administrative department, thereby achieving an orderly and highly-efficient market environment which safeguards consumers' legitimate rights and interests.

By Li Yancheng, People's Daily Online

 
 
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(Editor:张茜)

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