Chinese consumer group cries foul over Apple rebate policy

16:54, March 11, 2011      

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On March 10, the Beijing Consumer Association accused Apple Inc. of being "unfair" toward consumers by offering a rebate on iPads only to those who bought the product inside Apple Stores or online.

Apple will offer a rebate of 1,100 yuan to each Chinese buyer who recently purchased the first-generation iPad from Apple Stores or Apple's online store but not to those who purchased theirs from authorized Apple distributors.

There are only a few Apple Stores in Beijing, according to the association, and the majority of Apple products are sold through its designated distributors. Thus, it is evidently unfair for the numerous consumers who have purchased the iPad from distributors to get differential treatment due to the difference in purchase channels, according to the group.

The association has suggested that Apple should better communicate with its designated distributors to equally issue rebates to all buyers under the same standard. The consumer group is in consultation with Apple and will closely follow up with them on this matter.

Apple unveiled its iPad 2 on March 3 and promised to refund 1,100 yuan to each Chinese iPad 1 buyer, under the condition that they bought it less than two weeks ago.

However, consumers who bought iPad 1 from dealers found themselves not eligible to claim a refund. According to an official Apple statement, only consumers who bought the iPad 1 from its official stores or online store are qualified to claim the rebate.

By Li Yancheng, People's Daily Online

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