Amazon cuts price of e-book reader Kindle

09:26, June 22, 2010      

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The Amazon Kindle 2 electronic reader is held by a reporter at a news conference in New York where the device was introduced by Inc Chief Executive Officer Jeff Bezos, February 9, 2009. (Xinhua/Reuters File Photo)

Online retail giant on Monday joined the price war of electronic book (e-book) readers, saying it is cutting the price of its popular Kindle by more than a quarter.

The Kindle is available for immediate shipment at the new price of 189 U.S. dollars, down from the previous 259 dollars, Amazon said in a statement.

Amazon added that it will continue to offer free 3G connectivity for Kindle with no monthly fees or annual contracts.

Amazon's move came hours after Barnes & Noble, the largest bookseller in the United States, slashed the price of its 3G Nook e-book reader from 259 dollars to 199 dollars.

Barnes & Noble on Monday also introduced a Wi-Fi version of Nook which is priced at 149 dollars.

Amazon sells another high-end e-book reader called Kindle DX, whose price has remained unchanged at 489 dollars since it was unveiled in May 2009.



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