Furniture fair celebrates 50th birthday in Italy's Milan

09:57, April 13, 2011      

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The "Salone del Mobile," or the Milan Furniture Fair, kicked off here on Tuesday, celebrating its 50th birthday with unprecedented public attention.(Xinhua/AFP Photo)

The "Salone del Mobile," or the Milan Furniture Fair, kicked off here on Tuesday, celebrating its 50th birthday with unprecedented public attention.

Now one of the biggest design shows in the world, the Fair was just a local exhibition when it debuted in 1961. Milan became the host city as the Italian furniture industry is mainly based in northern Italy. In 1967, the fair went international.

This year the six-day expo, held in the northwest part of Milan, is expected to attract over 2,700 exhibitors and journalists from 100 countries, with an estimated 300,000 visitors, the organizers said.

Julia Drago, a 27-year-old Argentine designer participating in the event, told Xinhua on Tuesday that this show was the best opportunity to promote her own design brand "Bit Bit."

"The style I created combines computer language with fashion, thus communicates in a modern way through a new image. Argentina is in need of innovative design and I have come to Milan in order to open my head," she said.

"With a turnover of 33.2 billion euros (48 billion U.S. dollars) , the furniture industry is a driving sector which can help Italy to redress the balance of trade," the president of Italy's leading trade union Confindustria, Emma Marcegaglia, said at the opening ceremony of the fair.

Source: Xinhua


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