Greece launches "You in Greece" tourism campaign

17:17, June 22, 2010      

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Greek Culture and Tourism Minister Pavlos Geroulanos launched here Monday an annual official tourism campaign.

Under the theme of "You in Greece", this year's campaign is aimed at showing different aspects of the country beyond the bulk of reports on the current debt crisis.

To ease the impact of the crisis, the Greek government hopes to explore new tourism markets such as China, India, Japan, Russia and other potential markets.

Geroulanos, who will travel to Beijing and Shanghai in the following days, said that the Greek tourism industry would focus especially on Asia tourists.

"We wish to create stronger relations to the Chinese market, taking advantage of the excitements following the Olympic Games in Athens and Beijing."

Regarding the effect of debt crisis on the Greek tourism sector, Geroulanos said that some foreign media had projected a false image of Greece as if the country was hit by deadly riots on a daily basis.

"Now we will have to work very hard to ensure people that we are on the right track," he added.

The Greek goverment will cooperate with hoteliers and representatives of the local tourism sector to cover the extra cost of any person stranded in Greece for whatever reason, such as strike or natural disaster.

Furthermore, costs in hotels and restaurants will be lowered this summer, and landing fees for airplanes in all Greek airports except Athens International Airport will be abolished. Also visas are going to be easily obtained for tourists from Russia or Ukraine.

"You in Greece", a namesake short film by the Greek state television and supported by foreign volunteers, will be broadcast via the Internet and other media.

Source: Xinhua

(Editor:王寒露)

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