China's film watchdog warns of quality issue amid soaring box office

12:17, January 08, 2011      

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As China's 2010 box office topped an unprecedented 10 billion yuan, the country's filmmakers are urged to be on guard regarding various problems in the industry, including a lack of humanity and increasing vulgarity.

"Chinese filmmakers must know that although box office is an essential index, it cannot reflect the overall situation of the country's movie industry. And it certainly cannot cover up all the problems," Tong Gang, head of the film bureau under the State Administration of Radio, Film and Television (SARFT) said Friday at a news conference.

Figures from SARFT show that China's overall box office in 2010 reached 10.17 billion yuan (1.5 billion U.S. dollars), up 63.9 percent year on year.

Meanwhile, domestic Chinese films took in 5.73 billion yuan, or 56.3 percent of the total.

"Chinese films that can win critical acclaims and, at the same time, meet audiences' cultural demands are far from enough," Tong said, adding that a large number of the country's film products lack humanity, values, realism and aesthetic pursuits.

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