Toymaker launches Michelle Obama doll

17:47, October 15, 2009      

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First lady Michelle Obama at the Pittsburgh G20 Summit in Pittsburgh, Pennsylvania, September 24, 2009.(Xinhua/Reuters File Photo)

A US toymaker has released a 6 inch (15 cm) Michelle Obama doll that is expected to be a big seller at Christmas. The first Lady is known for her toned arms and fashion sense and Jailbreak Toys, who release the doll next month, say they expect the Michelle figure to be popular with girls. The company has already marketed a Barack Obama action figure selling over 200,000 since being launched in 2008.

White House officials have refused to comment on the dolls which are supplied with three outfits. One has her dressed in the purple dress she wore when her husband secured the nomination as presidential candidate. In another version she sports the red and black dress worn on Election Night and the final figure has Michelle in the black-and-white floral dress she wore during an appearance on US TV chat show "The View." The new doll is expected to sell for 12.99 U.S. dollars.

Earlier this year the White House objected to toy dolls based on the Obama's children, Sasha and Malia. The makers of Beanie Babies launched two dolls called Marvellous Malia and Sweet Sasha soon after the January Inauguration but the White House condemned the release saying, "We feel it is inappropriate to use young private citizens for marketing purposes."

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