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Five film and TV groups to set up investment alliance
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14:47, July 06, 2009

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A contract signing ceremony for the "five-party film investment alliance" jointly initiated by leading enterprises in China's film industry was held in Xi'an on July 5. The alliance serves as a film investment platform and is jointly founded by Xi'an Qujiang Group, Shanghai Film Group Corporation, Highlanders Film Investment Company, Ningxia Film Studio and Beijing Zuoan Tangren Film and Television Company.

Reporters learned that "five-party film investment alliance" involves the entire film industry chain including film investment, distribution and screening, and covers the mainland Chinese, Asian, European and American markets as well as those of Hong Kong, Macau and Taiwan. Through integrating advantageous resources, the alliance aims to promote the development of China's film market, expand the share of Chinese films in the international market and enhance the international influence of Chinese culture through the joint investment, shooting and distribution of films. The "five-party film investment alliance" will set up a permanent working committee to manage day-to-day work.

The alliance plans to jointly finance and shoot three films this year and 13 over the next three years. These films will include small-budget films with an investment of millions of yuan, medium-budget films with an investment of tens of millions of yuan and blockbusters with an investment of over a hundred million yuan. They will include genres such as kids' movies, police and gangster films, martial arts films, romance, comedy, animation and period epics.

By People's Daily Online


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