Beijing Children's Art Theater hits the road

08:37, May 11, 2010      

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The Beijing Children's Art Theater has been at the vanguard of China's rapidly reforming cultural industry for a long while. Now, it is making a move toward expansion. In partnership with theaters in Northeast China's Jilin province, the ambitious organization is now taking its best shows on the road.

And there's more live theatre in store for a somewhat younger audience. The Beijing Children's Art Theater has been at the vanguard of China's rapidly reforming cultural industry for a long while. Now, it is making a move toward expansion. In partnership with theaters in Northeast China's Jilin province, the ambitious organization is now taking its best shows on the road.

Fanciful stage characters showed up for the signing ceremony of the deal between Beijing Children's Art Theater and cultural organizations of Jilin province. Their joint venture will present a series of classic shows for the kids in Northeast China.

Zhang Hongsheng, Vice General Manager of Beijing Children's Art Theater, said, "Right now, stage dramas for children are at the height of popularity across China. There is still a huge potential space in the market. There are many good productions. So, what we have to do is integrate these resources."

In recent years, the Beijing Children's Art Theater has earned a high reputation. Currently its national exhibition of box-office blockbusters are attracting children and parents across the country. Its example has inspired other theaters.

Zhou Yuyuan, Director of China Children's Art Theater, said, "Currently the theater is focusing on finding ways to reconcile the market orientation with the public interest. Purely market oriented children's shows have limitations. We hope to produce shows that are both popular and thought-provoking."

Beijing Children's Theatre was the first state-owned group of its kind to change to a private enterprise. After its reform six years ago, the company has seen dramatic growth in annual revenue. Nearly all of its productions have been a major success on the Chinese stage.

Source: CCTV.com

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(Editor:王寒露)

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