Beijing aspires to be "World's Design Capital"

08:51, June 04, 2010      

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Beijing approved a plan to rapidly develop its designing industry in support of its application to be designated as the "World's Design Capital" by UNESCO on June 2.

The plan, aiming to promote Beijing's designing industry, says that Beijing is going to cultivate 50 top national designing enterprises, to build three to five cluster regions of the designing industry, to increase the revenue of designing industry to more than 130 billion yuan and to promote the city as the leading design center in the next three years.

Reporters learned that Beijing has established a committee to support and coordinate its efforts, and it has already started to do its job.

"Design is a creative action and also a kind of professional service of promoting production, lifestyle and quality through Sci-tech means," an official from Beijing Municipal Science and Technology Commission said.

He also revealed that Beijing's designing industry has been developing rapidly in recent years and formed its designing advantages on architecture, plan, industry and integrated circuit. Some enterprises and institutions with a high level of design have been growing up strongly. Designing cluster regions, such as Beijing DRC Basement of Industry Design and the 751 Fashion Designing Square are maturing.

"China's Red Star Award for Creative Design" has become an important domestic award with international influence. As of last year, Beijing had more than 20,000 designing enterprises and institutions with about 250,000 people working in this industry, 112 professional colleges and colleges teaching designing classes with more than 30,000 students and the revenue of designing industry achieved more than 80 billion yuan.

According to the plan, Beijing is going to pay great effort to develop batch of designing industries, build China's designing trade market, cultivate and attract top designing talents and promot local designing brands through organizing designing weeks, fashion weeks and other long-term activities.

By People's Daily Online


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