U.S. has most popular foreign pavilion

13:08, January 28, 2010      

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The image of U.S. Pavilion.(Tengxun photo)

Shanghai had released the results of an online survey about the foreign pavilions people expect to visit most on Jan. 27. According to the survey, the pavilions of America, France, Britain and Japan are the most popular.

Nearly half of those surveyed said they would like to visit the American pavilion first, and both over 30 percent of participants said they would like to visit the French and British pavilions. At the same time, 85 percent are interested in European pavilions, is the most; the second most respondents would like to visit Asia-Pacific pavilions most.

The survey was jointly launched by Millward Brown, a well-known global search institution, and Ogilvy Public Relations Worldwide. More than 14 thousand nitizens aged between 19 and 35 from allover China participated in the survey.

Experts said the enthusiasm of the Chinese to take part in the survey is due to their familiarity to the pavilions and the themes those pavilions are carrying. Nearly 90 percent of participants said the key point of which pavilions they decide to visit relies on what they know about the exhibiting countries. Another very important point is the theme of the pavilion, its cultural background and high-tech experience.

The survey also reveals that those exhibiting countries have different images in the eyes of the Chinese people. U.S., Japan and Germany are developed countries; France, Brazil, Australia and Singapore are considered the friendliest countries; Egypt has a long history and rich culture; South Africa and Iceland are the representatives with beautiful natural scenery and exotic customs.

CNS contributes to the story

By People's Daily Online
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