Mexico aims to become world's 5th top tourism destination

09:00, March 02, 2011      

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Mexican President Felipe Calderon on Monday said that his government has set a goal of becoming the world's 5th top tourism destination by 2018, in terms of the number of visitors and revenues to be generated from tourism.

According to the World Tourism Organization (WTO), Mexico currently ranks the 10th of the top tourism destinations. Leaders on this list are France, Spain, the United States, China and Italy.

Calderon said there are 100 concrete actions to achieve the goal, summarized in 10 strategic aspects, including the increase of travel connectivity, the development of tourism infrastructure, the acceleration of the construction of highways, ports and airports.

He also promised to boost public and private investment, ease financing, stimulate the growth of small and medium-sized companies, and increase the tourism destination competitiveness.

Calderon requested state governors to tell people, who lived in the most visited and traditional places, about the importance of supporting tourism, and to strengthen the tourism promotion in Mexico and abroad, and to improve national image.

Calderon appealed to Mexicans to promote tourism and boost regulation of tourism activities to encourage its development. He urged to diversify and enrich the tourism products in destinations with better quality.

"Mexico is much more than having better beaches," Calderon said, stressing the need of boosting the integration and national production chains to increase the consumption of products and services in different regions of the country.

About 22.3 million foreign visitors entered Mexico in 2010 and generated 6 million U.S. dollars in income. The goal of the tourism industry for this year is to offer 4 million direct jobs, 12 million indirect jobs and about 40 billion dollars of income, according to the officials.

Source: Xinhua
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