Kobe Bryant's vocal skill rivals Jay Chou's basketball skills

11:12, February 22, 2011      

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Kobe Bryant (left) plays with Jay Chou during the filming of the Sprite Basketball Theme Song "The Heaven and Earth Challenge." (Photo: xinhua)

NBA All-Star Game MVP Kobe Bryant unveils his Sprite basketball theme song, co-performed with Asian pop superstar Jay Chou, called "The Heaven and Earth Challenge" on Feb. 20.

Bryant and Chou will donate all income from the online ringtone downloads of the song to a charity dedicated to improving basketball facilities in Project Hope schools in China.

Bryant and Chou appeared in this year's China Sprite basketball TV commercial. Bryant said Chou's basketball skills were beyond his expectations. The commercial ended with the slogan "It's the basketball," which was designed to encourage youngsters to express themselves and teach them that basketball gives them the opportunity to be creative.

The pre-recorded song was Bryant's second project with the multi-talented Chou, who is a singer, songwriter, music and film producer, actor and director and has won the World Music Award four times.

The song is the first thrust of Sprite's 2011 China campaign. A competition to discover the most creative slam dunkers in China be launched soon.

China Daily contributed to this report

By People's Daily Online
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