Grassroots web news wins fans

08:42, January 07, 2011      

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The grassroots news team shoots their news program in a small room in Nanyang city of central China's Henan Province on Wednesday, January 5, 2011. [Photo: Orient Today]

An online grassroots news show created by four ordinary people is the newest star of online video and has already been viewed by millions of netizens, the Orient Today reported on Thursday.

The 10-minute news show focuses mainly on traditional culture, local celebrities and social news; topics the mainstream media is not much concerned with, according to one founder of this show, Wang Xiaoming, a self-employed businessman.

The newscast is hosted by one male and one female, both amateurs, dressed as stereotypical peasants. Its background music and show opening copy those of "Xinwen Lianbo," or "News Broadcast," a China Central Television daily news show which broadcasts every night at 7pm. Most of stories in the program are found on the Internet.

Amateurs previously had no chance to produce a news program, which is dominated by the mainstream media, said Wang. However, the Internet offers them such an opportunity to produce this kind of news which displays the common person's life.

The news team currently does not have any income. Everyone works for the program out of sheer interest and enthusiasm. The program costs more than 2,000 yuan every month, which is all afforded by Wang Jinlan, another founder of the program.

Wang Xiaoming said what encourages him and his team is that so far they have broadcast 52 episodes of their grassroots news online, which collectively have attracted millions of hits and a large fanbase.

The team hopes that the program will be funded by netizens in the future as it becomes more well-known.

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