10 years of luxury brands in China (2)

17:39, December 17, 2010      

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Year 2000: Richemont buys Shanghai Tang.

Shanghai Tang, a traditional Chinese clothes store opened by Deng Yongqiang in Hong Kong in 1994, was purchased by luxury brand Richemont in 2000, and it became the first Chinese local brand to enter the international luxury brand market. During a time when Western fashion was sweeping through all of China, Shanghai Tang provided a special Chinese style of fashion with Qipao (cheongsam) for ladies and characteristics of old Shanghai. It finally became one of the top international luxury brands and now has 40 boutiques around the world.
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http://english.people.com.cn/90001/90782/7234788.pdf