China throws support behind national e-book industry

15:54, October 11, 2010      

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E-book industry criteria and a mechanism for e-book industry access will be established in the next several years, according to a document recently released by the General Administration of Press and Publication of China .

An e-book is short for content, such as digital words, photo and video, which can be loaded on an electronic reader.

E-book readers have seen a surge in production around the world in recent years. In 2009, 3.8 million e-book readers were produced in China. In the first half of 2010, the production of e-book readers in China accounted for 20 percent or more of the world production, second only to the United States.

In recent years, as China has become the second largest market for e-books, lots of problems in the development of the industry have sprung up, such as insufficient original content, inferior editing, lack of relative criteria, lagging in copyright protection, disorderly market competition, a supervision vacuum and a drain in experts.

The document emphasizes that an e-book content criteria panel will be set up to research and establish state criteria on e-book formats, quality, platforms, copyright and to enhance the examination and approval of the quality of e-books.

Specifically, the panel will examine, approve and manage companies that do business related to e-books, such as companies that produce, edit and publish e-books as well as wholesalers, retailers and importers.

The document suggests that traditional publishing companies, distributors and digital technology suppliers unite to establish a content platform at the national level to provide and deliver electronic content. Meanwhile, the administration will also promote the e-book industrial project and incorporate the e-book industry into the key areas prioritized by the country.

By Liu Hui, People's Daily Online


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