Challenging KFC, McDonald's opens "seckilling" store on Taobao

14:44, October 09, 2010      

Email | Print | Subscribe | Comments | Forum 

McDonald's opened a virtual "seckilling" store under the slogan "No burden at all" on China's most influential online shopping website Taobao.com on Oct. 8, the first day after the long National Day holidays.

"Seckill" refers to the sales strategy that took off in China in 2009 through which online shoppers can snap up goods at very low prices with a few mouse clicks in seconds while sellers get publicity for their shops and brands.

As is known to all, the reason why "seckilling" can provide attractive prices is that the supply of products used for "seckilling" is usually limited, but McDonald's announced that their supply would be unlimited, and photocopies of coupons are also valid. Netizens can "seckill" coupons for half-price Grilled Chicken Burger Combo No.2 from 10 a.m. to 11 a.m., 4 p.m. to 5 p.m. and 9 p.m. to 10 p.m. from Oct. 8 to Oct. 21. The coupons can be used from 2 p.m. to 5 a.m. of the next day from Oct. 8 to Oct. 28.

McDonald's wrote directly in its press release, "While other companies still stumble over fake coupons, McDonald's generously encourages customers to use photocopies of coupons." Obviously, the company's move is targeted at its old rival KFC.

KFC had previously launched a "Super Tuesday seckilling" service on Taobao.com, but its e-coupons were leaked unexpectedly, and the company decided to suspend the service because there were far more participants than expected. KFC is thus embroiled in a "seckilling" scandal, and has enraged Chinese netizens.

McDonald's "seckilling" store on the slogan "No burden at all" is considered to be a direct challenge to its longtime opponent.

By People's Daily Online

(Editor:叶欣)

  • Do you have anything to say?

双语词典
dictionary

  
Special Coverage
  • Premier Wen Jiabao visits Hungary, Britain, Germany
  • From drought to floods
Major headlines
Editor's Pick
  • Chinese Navy soldiers hold an evening party marking the upcoming 62nd National Day aboard Chinese Navy hospital ship "Peace Ark" in the Pacific on Sept. 28, 2011. The Chinese National Day falls on Oct. 1. (Xinhua/Zha Chunming)
  • Photo taken on Sept. 30, 2011 shows the crowd at the plaza of Beijing Railway Station in Beijing, capital of China. The railway transportation witnessed a travel peak with the approach of the seven-day National Day holidays on Friday. (Xinhua)
  • A man wearing high-heel shoes takes part in the 3rd annual Walk a Mile in Her Shoes, an event when men literally walk in women's shoes to raise awareness about ending violence against women, at Yonge-Dundas Square in Toronto, Canada, Sept. 29, 2011. (Xinhua/Zou Zheng)
  • Photo taken on Sept. 29, 2011 shows a cargo ship in danger on the sea near Zhuhai City, south China's Guangdong Province. Cargo ship Fangzhou 6 of Qingzhou of southwest China's Guangxi Zhuang Autonomous Region lost control after water stormed into its cabin due to Typhoon Nesat on the sea near Zhuhai Thursday, leaving 12 crew members in danger. Rescuers rushed to the ship and saved them by using a helicopter. (Xinhua)
  • Actress Gong Li poses for L'Officiel Magazine. (Xinhua Photo)
  • Demonstrators from the Occupy Wall Street campaign hold placards as they march in the financial district of New York September 29, 2011. After hundreds of protesters were denied access to some areas outside the New York Stock Exchange on September 17, demonstrators set up a rag-tag camp three blocks away. Zuccotti Park is a campground festooned with placards and anti-Wall Street slogans. The group is adding complaints of excessive police force against protesters and police treatment of ethnic minorities and Muslims to its grievances list, which includes bank bailouts, foreclosures and high unemployment. (Xinhua/Reuters Photo)
Hot Forum Discussion