Despite growing traffic, Chinese demand for autos still high (2)

17:04, September 08, 2010      

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"On this occasion, a car has become a symbol of personal status," Su said.

Zhang Lan (pseudonym), a post graduate from the Transportation and Communications Institute of Southwest Jiaotong University, said she believes many people now consider cars luxury products or products to show off to others with, but they are not practical.

She believes this phenomenon is related to the increasing materialism of modern society.

"There is a growing concern about first impressions. People now pay more attention to the clothes and bags of others as well as expensive things, such as houses and cars," Zhang said. "They will also label one another in accordance with those external factors. Many people affected by this phenomenon are forced to consume in order to obtain approval from others. This actually shows their lack of self-confidence."

The survey shows that nearly 72 percent of respondents believe people should pay more attention to their actual needs when buying private cars, and nearly 49 percent of respondents believe it is not necessary to connect the private cars with status and identity.

Professor Sun Shijin, director of the Psychology Institute under Fudan University, pointed out that as people's living standards improve, the spiritual demands of people are gradually increasing. Therefore, some people take cars as "spiritual products" to satisfy their spiritual demand. The urgent task at present is for the entire society to establish more spiritual goals worthy of pursuit.

By People's Daily Online
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