Chinese "horn" in on huge success at World Cup games (2)

09:14, June 21, 2010      

Email | Print | Subscribe | Comments | Forum 

FIFA, the soccer association in charge of the World Cup, faced pressure to ban the horns by those who believe their buzzing sound is annoying. But FIFA resisted, saying the vuvuzela is "the sound of Africa".

And the plastic trumpets are also growing in popularity in other countries. One vuvuzela is reportedly sold in Britain every two seconds for two euros apiece. Amazon.com has reported a 1,000-percent sales increase of its horns, which sell for $9.99.

Ebay.com had more than 400 bids for vuvuzelas, with one already reaching $17.64, the Hindustan Times reported.

On Amazon's Chinese counterpart, taobao.com, more than 100 stores have also started selling the trumpets, with prices ranging from 6 to 39.5 yuan.

"I sell dozens of vuvuzela every day, and my customers come from all parts of the country," a store owner in Zhejiang's Hangzhou city was quoted by local media as saying. "I sold 440 of the 14-yuan models last week."

Fans have said vuvuzela enrich their World Cup experiences by creating a sense of participation.

"I can't go to South Africa, but blowing vuvuzela while watching the games makes me feel as if I'm among the fans in the stadiums," said Cheng Qing, a 25-year-old Shanghai International Studies University postgraduate student.

But the vuvuzela is not the only popular type of made-in-China World Cup paraphernalia. The country's manufacturers also make hats, wigs, national flags and glow sticks used by fans, in addition to the Jabulani, Adidas' official match ball for the competition.

It is reported that 99 percent of Jabulani orders go to Jiangxi Maisibo Sports Equipment. The company has produced more than 12 million Jabulani for tournament and commercial use. The balls sell for 1,080 yuan at Adidas outlets in China.

Source: Xinhuanet


【1】 【2】

(Editor:王千原雪)

  • Do you have anything to say?
  • Local pupils tie the rice at Jindai Botanical Garden in Chofu, Japan, Sept. 28, 2011. A group of pupils reap the rice they planted this May in Jindai Botanical Garden on Wednesday. (Xinhua/Kenichiro Seki)
  • A news conference on the nation's first space-docking procedure is held at the Jiuquan Satellite Launch Center in northwest China's Gansu Province, Sept. 28, 2011. The Tiangong-1, or "Heavenly Palace 1," is scheduled to be sent into space late Thursday to perform the nation's first space-docking procedure. (Xinhua/Wang Jianmin)
  • Actors perform during a dancing opera about Confucius (551-497BC), a Chinese thinker, educationist and philosopher, in Qufu, Confucius' hometown in east China's Shandong Province, Sept. 27, 2011. (Xinhua/Xu Suhui)
  • A volunteer greets journalists on the Media Public Day at Ellington field in Texas, the United States, Sept. 27, 2011. Journalists on Tuesday were invited to visit part of the airplanes for the upcoming air show. The 27th Houston Air Show will be held on Oct. 15-16 at Ellington field. (Xinhua/Song Qiong)
  • Photo taken on Sept. 28, 2011 shows flamingoes in the zoo of Jinan, capital of east China's Shandong Province. Some 30 newly-introduced African flamingoes walked out of cages for the first time on Wednesday to adapt their new life in the zoo. (Xinhua)
  • A model displays the costumes of Lacoste on the second day of the five-day Mercedes-Benz DFashion Mexico in Mexico City, Sept. 27, 2011. (Xinhua/Shi Sisi)

http://english.people.com.cn/90001/90782/7032165.pdf