Chinese "horn" in on huge success at World Cup games (2)

09:14, June 21, 2010      

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FIFA, the soccer association in charge of the World Cup, faced pressure to ban the horns by those who believe their buzzing sound is annoying. But FIFA resisted, saying the vuvuzela is "the sound of Africa".

And the plastic trumpets are also growing in popularity in other countries. One vuvuzela is reportedly sold in Britain every two seconds for two euros apiece. has reported a 1,000-percent sales increase of its horns, which sell for $9.99. had more than 400 bids for vuvuzelas, with one already reaching $17.64, the Hindustan Times reported.

On Amazon's Chinese counterpart,, more than 100 stores have also started selling the trumpets, with prices ranging from 6 to 39.5 yuan.

"I sell dozens of vuvuzela every day, and my customers come from all parts of the country," a store owner in Zhejiang's Hangzhou city was quoted by local media as saying. "I sold 440 of the 14-yuan models last week."

Fans have said vuvuzela enrich their World Cup experiences by creating a sense of participation.

"I can't go to South Africa, but blowing vuvuzela while watching the games makes me feel as if I'm among the fans in the stadiums," said Cheng Qing, a 25-year-old Shanghai International Studies University postgraduate student.

But the vuvuzela is not the only popular type of made-in-China World Cup paraphernalia. The country's manufacturers also make hats, wigs, national flags and glow sticks used by fans, in addition to the Jabulani, Adidas' official match ball for the competition.

It is reported that 99 percent of Jabulani orders go to Jiangxi Maisibo Sports Equipment. The company has produced more than 12 million Jabulani for tournament and commercial use. The balls sell for 1,080 yuan at Adidas outlets in China.

Source: Xinhuanet

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